Dezine Line is a family-owned custom screen printing, embroidery and promotional products company based in Ledgewood, New Jersey, United States.[1][2] It was started by Steve Mattero in 1983 as The Divine Line and took its current name in 1990.[3] The company decorates T-shirts, sweatshirts, jackets, hats, bags and aprons for businesses, schools, teams and other organizations,[4] serving communities in Morris County and northern New Jersey.[5][2]
History
The company traces its origins to Steve Mattero and his friend Don Wimmer, who learned textile screen printing in college and by the summer of 1979 were selling printed T-shirts at concerts in Central Park, Manhattan. After a short accounting career, Mattero started The Divine Line in 1983. It produced Christian stock designs sold in bookstores and by mail order, along with printed products for local businesses and schools. In 1990 the company placed more emphasis on custom printing and changed its name to Dezine Line.[3]
The business began in Mattero's home. It moved to a 600-square-foot shop in 1989, a 900-square-foot space in 1991 and a 3,000-square-foot location in 1996. Since 2009 it has been located on U.S. Route 46 in Ledgewood.[3]
In December 2025 the company announced that it had added an automated screen printing press and 1,200 square feet of additional space in the same building complex. Embroidery and heat press equipment moved into the new unit, the automated press was installed in the original unit, and pricing was reduced on orders of more than 288 pieces.[4] In June 2026 it announced further automatic equipment intended for high-volume orders from large organizations, non-profit groups and healthcare facilities.[1]
Production
Dezine Line does its decoration work in house and has its own art department.[5][2] The company states that it can print from one to eight colors on most textiles and that its embroidery machines handle work ranging from small monograms and names to fleece and full jacket backs. Most orders are produced in 10 business days from receipt of camera-ready artwork, and rush orders can be completed in as little as 48 hours for an additional fee.[3]
The company maintains a showroom at its Ledgewood facility where customers can see product samples and the production process.[1][5]
Products and services
Dezine Line screen prints and embroiders T-shirts, sweatshirts, jackets, hats, bags and aprons, and also offers sublimated uniforms, varsity jackets and promotional products such as mugs, pens, magnets and water bottles.[4] It describes itself as a full-service advertising specialties company, supporting programs that include corporate recognition, premiums and incentives, trade shows, safety programs, service awards, employee recognition, product introductions, business gifts, sport tournaments and company outings.[6]
For businesses, the company provides embroidered and screen-printed apparel, company uniforms and workwear, branded headwear and accessories, corporate gifts, employee recognition items and trade show materials.[2] It also produces apparel and promotional products for churches, including shirts for Vacation Bible School, mission trips, staff, volunteers and youth groups.[7]
Online stores
Dezine Line sets up private online stores through which a company's staff or a church's members order approved apparel.[2][7] In the process the company describes, its art department creates a design for the group, the group sets its sale prices and the store's open and close dates, and Dezine Line supplies a store link and a flyer for promotion. Most stores are open for about two weeks, and merchandise is produced about two weeks after a store closes.[8]
Customers and community
The company's customers range from families ordering shirts for reunions to corporations ordering large promotional runs.[4] It works with schools, sports teams, local businesses, hospitals and non-profit organizations.[1][2] Dezine Line provides spirit wear for schools, sponsors local teams and offers special pricing for fundraisers.[1] The company states that it produces the apparel for the US Fistball Association.[9]
Service area
Dezine Line lists its service area as Jefferson Township, Randolph, Roxbury, Ledgewood, Mine Hill, Mount Arlington, Succasunna, Landing, Budd Lake, Flanders, Mount Olive, Netcong, Hopatcong, Byram Township, Stanhope, Hackettstown, Chester, Mendham, Morristown, Morris Township, Parsippany, Boonton, Denville, Rockaway and Montville.[5] It also ships orders to customers across New Jersey and beyond.[2]
References
- ^ ^ ^ ^ ^ ^ ^ ^ "Dezine Line Expands Screen Printing Capacity with New Equipment to Serve Large Organizations." Star Tribune, June 3, 2026. financialcontent.com. Also published by Business Insurance: businessinsurance.com
- ^ ^ ^ ^ ^ ^ ^ ^ ^ "Custom Corporate Apparel & Branded Merchandise." Dezine Line. dezineline.com
- ^ ^ ^ ^ ^ ^ ^ ^ "Our History." Dezine Line. dezineline.com
- ^ ^ ^ ^ ^ "Dezine Line Expands Screen Printing and Embroidery Services with New Automated Equipment." Star Tribune, December 1, 2025. financialcontent.com. Also published by Business Insurance: businessinsurance.com
- ^ ^ ^ ^ ^ "Custom Apparel Screen Printing Embroidery Dezine Line of NJ." Dezine Line. dezineline.com
- ^ "About Us." Dezine Line. dezineline.com
- ^ ^ "Custom Church Apparel & Branded Merchandise." Dezine Line. dezineline.com
- ^ "Learn about Online Stores." Dezine Line. dezineline.com
- ^ "Friends of Dezine Line." Dezine Line. dezineline.com